INTRODUCING DSG

At DSG, we believe every club, athlete, and sporting organisation has a unique story worth telling. We don't just manufacture jerseys we help clubs build identity, strengthen their brand, and create long-term commercial value.

INTRODUCING DSG

OUR STORY

DSG was founded with the vision of becoming the most trusted sporting club partner in the Pan-Pacific region, helping teams build stronger identities, communities, and commercial success through world-class apparel and branding solutions.

Innovation, premium quality, truly custom design, and partnership beyond apparel are the cornerstone of DSG’s brand values. Put simply, our mission at DSG is to help sporting organisations bring their identity to life through truly custom apparel, reliable service, and strategic club partnerships that create lasting value on and off the field.

DESIGN. SPORT. GROUP.

Our core brand, DSG, is the parent company behind both specialist sportswear brands. DSG services all sports with custom apparel, competitive pricing, and reliable delivery. Our tagline, “Wear Your Story,” reflects our belief that every team deserves apparel that represents its own culture, history and identity - not a generic template.

1863 Football

Named after the year that the modern laws of football were established, 1863 Football focuses on football-specific performance apparel. 1863 Football is led by a team of dedicated ex-professional players, ensuring our offering of premium football apparel is engineered specifically for football players with tailored sizing, patterns, and performance-focused fabrics.